Informace o publikaci
Segmentation of corporate clients in a bank
| Název česky | Segmentace korporátních klientů banky |
|---|---|
| Autoři | |
| Rok publikování | 2012 |
| Druh | Článek ve sborníku |
| Konference | European Financial Systems 2012 |
| Fakulta / Pracoviště MU | |
| Citace | |
| Obor | Ekonomie |
| Klíčová slova | Segmentation; segmentation criteria; segment; bank strategy; corporate client. |
| Popis | The goal of this paper is to define applicable segmentation criteria for corporate banking clients based upon analyses of corporate client needs. In the first section, I summarize the principles of segmentation and segmentation specifically as it relates to bank strategy. I further analyze client needs and developments in business in the Czech Republic. Applicable segmentation criteria are proposed based upon corporate client need analyses and on a comparison of the segmentation criteria used by leading financial institutions in the Czech Republic and the European Union. |