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Publication details

Marketing

Further information
Citation:	ŠKARABELOVÁ, Simona. Marketing (Marketing). Druhé aktualizované vydání. Praha: Ekopress, s.r.o., 2007. 13 pp. ISBN 978-80-86929-25-5.Export BibTeX @misc{719270, author = {Škarabelová, Simona and Rektořík, Jaroslav a kol.}, address = {Praha}, edition = {Druhé aktualizované vydání}, keywords = {Marketing in NGOs, marketing mix}, language = {cze}, location = {Praha}, isbn = {978-80-86929-25-5}, publisher = {Ekopress, s.r.o.}, title = {Marketing}, year = {2007} }
Original language:	Czech
Field:	Economy
Type:	Učební texty, pomůcky
Keywords:	Marketing in NGOs, marketing mix

Kapitola se věnuje specifikům marketingu v NNO.

Chapter deals with marketing in NGOs.