Informace o publikaci
Prezidentskite izbori v Čechija prez 2013 g. - bilborodove i plakati
| Autoři | |
|---|---|
| Rok publikování | 2014 |
| Druh | Článek ve sborníku |
| Konference | Mediite i politikata: filologičeski pročiti |
| Fakulta / Pracoviště MU | |
| Citace | |
| Obor | Jazykověda |
| Klíčová slova | presidential election; billboard; poster; campaign |
| Popis | In January 2013, historically first direct presidential election was held in the Czech Republic. In this election, marketing strategies that we already know from the parliamentary election were used. Obviously, they need to be adapted to the context since there was not a presentation of political parties, but rather a presentation of personalities. |