Marketing of Political Campaigns
Marketing politických kampaní
Marketing of Political Campaigns
Otto Eibl, Jozef Janovský
Marketing tools and techniques are more often and frequently deployed in the political world. With their help political parties are able to identify the most salient issues and offer voters with unique party solutions. It is obvious that gathering data and information exchange between political parties and voters plays the crucial role.
This book describes the basic knowledge of how information can be gathered and how to use it (mainly) for the political party’s benefit. Although the book is primarily intended for the students of the course Marketing of Political Campaigns, it can be useful for anyone interested in political marketing.
Masaryk University, Faculty of Social Studies
138 p., 140 x 200 mm, paperback. ISBN 978-80-210-5821-7