Business Management in the Czech Republic
|Information from University Press|
|Price:||Not for sale|
|Publisher within MU:||Faculty of Economics and Administration|
|Keywords:||business; management; FDI; marketing; accounting; quality; m-commerce|
The publication is made as cross-sectional, where it is blends all sorts of topics outspread to the business economy to students (mainly foreign) made complex review of actual problems of Czech enterprises and of an access used in their solving. In chapters are tuned properly practical findings with actual theoretical concepts. Chapters are organized with method, where it is proceeded from general findings, that they regard whole economy and macroeconomic relationships to the concrete problems, that they regard partial areas (resorts, companies). Problems are seen from view of business economy without respect to the optics of view (it means macro- or micro-scale).