Informace o publikaci
The Use of a Consumer Survey to Determine the Relevant Market – Case Study for public transport between Prague and Most
| Autoři | |
|---|---|
| Rok publikování | 2016 |
| Druh | Článek v odborném periodiku |
| Časopis / Zdroj | Národohospodářský obzor |
| Fakulta / Pracoviště MU | |
| Citace | |
| www | http://nho.econ.muni.cz/16-2016 |
| Doi | http://dx.doi.org/10.1515/revecp-2016-0002 |
| Obor | Ekonomie |
| Klíčová slova | Transport Economics; SSNIP test; Critical loss analysis; Consumer survey |
| Popis | The aim of this paper is to define a relevant market in the passenger transportation industry for the route between Prague and Most. A rising number of bus companies operating on this particular market suggests competition pressures. On the basis of European Commission legislation and its common practice we apply a demand-side substitution analysis in the form of the so called SSNIP test. Data for the empirical analysis were collected by means of a customer survey, which captured reactions to a 10% increase in the price of purchased tickets. The survey outcomes were then used to calculate an own price elasticity of demand and to carry out a critical loss analysis in order to define the relevant market. |