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Should we Consider Local Newspaper Chains Local Media? Development of the Local Press Chain in the Czech Republic

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WASCHKOVÁ CÍSAŘOVÁ Lenka

Rok publikování 2017
Druh Článek v odborném periodiku
Časopis / Zdroj Mediální studia
Fakulta / Pracoviště MU

Fakulta sociálních studií

Citace
www https://medialnistudia.cz/archiv-cisel/medialni-studia-02-2017/
Obor Písemnictví, mas-media, audiovize
Klíčová slova Chain ownership; Czech media system; delocalization; localization; local communities; local newspapers
Přiložené soubory
Popis Local press, even if it is part of a publishing chain, is understood as a local medium. It is assu - med that local press titles within such chains would similarly display an organizational structure typical to local media production. However, serious concerns remain as to just how local these operations are in light of trends towards organizational news consolidation. -is paper seeks to clarify these concerns through a mixed-method analysis of the development of the domi nant local press chain Vltava-Labe-Press in the Czech Republic between 1989 and 2009. -is manuscript considers how this particular media organization has in this period addressed economic change, and the extent to which the focus of its content can actually be de,ned as local. -e VLP chain’s local development is traced qualitatively using document analysis and interviews. Content changes were analysed quantitatively. -e research ,ndings suggest that there is little distinction between local press chain titles and national newspapers.

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