Informace o publikaci

Factors influencing millennials intention to use peer to peer accommodation

Autoři

KURILLOVÁ Alžbeta MARCIÁNOVÁ Pavla

Rok publikování 2021
Druh Článek v odborném periodiku
Časopis / Zdroj Economic Research-Ekonomska Istraživanja
Fakulta / Pracoviště MU

Ekonomicko-správní fakulta

Citace
www https://www.tandfonline.com/doi/pdf/10.1080/1331677X.2020.1825102?needAccess=true
Doi http://dx.doi.org/10.1080/1331677X.2020.1825102
Klíčová slova peer to peer accommodation; millennials; consumers behaviour; MGB model
Přiložené soubory
Popis Our paper aimed to identify key factors affecting the use of peer to peer accommodation through the generation of millennials. The analysis of customer behaviour was based on a goal-oriented behavioural model (MGB) which was enlarged by the environmental responsibility and the impact of digital platforms. According to the findings of structural modelling, important influences on the desire to use a peer to peer (P2P) accommodation included the millennial generation’s attitudes towards social benefits and previous authentic experiences. The interesting finding is that environmental aspects alone were not a sufficient motivator to increase millennials’ desire to use a P2P accommodation.

Používáte starou verzi internetového prohlížeče. Doporučujeme aktualizovat Váš prohlížeč na nejnovější verzi.

Další info