Informace o publikaci
MOTORING EVENT AS A TOURISM ATTRACTOR IN REGION
| Autoři | |
|---|---|
| Rok publikování | 2018 |
| Druh | Článek ve sborníku |
| Konference | TOPICAL ISSUES OF TOURISM: AUTHENTICITY IN THE CONTEXT OF TOURISM |
| Fakulta / Pracoviště MU | |
| Citace | |
| www | https://kcr.vspj.cz/uvod/archiv/konference/aktualni-problemy-cestovniho-ruchu-2018 |
| Klíčová slova | Behaviour of visitors; Regional marketing; Small-scale events; Barum Czech Rally Zlin; Sport tourism; Zlin region |
| Popis | Aim of this paper is focused on small-scale events in tourism and it is based on results gained via extensive questionnaire research during Barum Czech Rally Zlin. Research was focused on two main goals. First of them was assessing the role of motoring event as a atractor which is bringing visitors to hosting region and intent was also set on discovering of potential of rally to inspire rally visitors to come back to Zlin region during different part of year. Second goal of research was aimed on detecting typical patterns of behaviour and customs of visitors of motoring event. Main findings of research were, that Barum Czech Rally Zlin is playing important role in tourism of Zlin region because for 3/4 of visitors were wally only reason for arriving to hosting region. Rally also motivates respondents to come back into Zlin region in different part of year and discover other tourism points of interest. |