Cook your own survey: The basics of survey methodology and evaluation

in person summer 2022


10 July – 23 July

Optional arrival 9 July and departure 24 July


1000 EUR

€100 discount for partner universities


15 May

About summer programme

Surveys and questionnaires are ubiquitous in many areas of both basic and applied research. While a psychologist may be interested in how participants in her research score on different personality traits, a marketing manager wants to know what defines a target group of his company’s product campaign, and a group of teachers may need a clear and comprehensive way of assessing their students’ attitudes to the new teaching method.

However, creating a reliable and valid survey is like cooking. Not following a recipe may result in a disaster. The course is divided into two weeks. During the first week, we will discuss theoretical questions concerning survey methodology – advantages and disadvantages of different item formats, selection of the right sample, and wording of your questions, so they’re comprehensible both to you and your respondents. Towards the end of the first week, the students will create and administer their own survey in groups. In the second week, we will discuss how to analyse the data you have gathered. Can the questions in your survey be reduced onto one underlying dimension, or summarized in one comprehensible index? How do the answers relate to one another? And what can you draw from the text responses you’ve been given?

The course aims to educate students with a background of social sciences who are likely to use surveys as one of tools of their research or work. It is highly interactive and the students are to try out the demonstrated techniques with the guidance of the lecturers and in cooperation with fellow students.

This programme is designed as a part of our Intensive 2 Week Summer School, where multiple courses from a wide of Masaryk University study programmes and departments will be offered. These courses will be arranged in an intensive and dynamic form, each working day there will be an academic session, and these may take the form of a lecture, seminar, company visit or practical field work.

In addition to the academics, cultural and social programming will be offered, including the option of a one-day excursion to Vienna and/or Prague.


Academic Overview

Classes take place Monday-Friday (usually) in the mornings. The site visits and learning outside the classroom takes place in the afternoons. Culture/social activities will take place in the afternoons/nights.

Topics included:

Week 1:

  • Questionnaire as a means for data collection, comparison with other methods, its advantages and disadvantages
  • Validity and reliability – definition and importance in the questionnaire context, measurement and the so-called "psychometric paradox"
  • Modes of administration, item and answer forms
  • Purpose of a survey, cognitive interview and piloting
  • Sampling and data collection strategies.


Week 2.

  • Response rate, drop-out, answer variability, data inspection
  • Reliability analysis, correlation analysis, frequency and central tendency indices
  • The basics of confirmatory factor and principal component analysis
  • Text answer analysis, word cloud building, basics of thematic qualitative analysis
  • Group project presentation, feedback and reflection
What is included in the cost?

Cost: The cost of this program is €1000, with a €100 discount for partner universities. The cost breakdowns as follows:

Fees include:
- Tuition fees
- Accommodation in Brno (10-23 July)
- Opening and Closing receptions
- Culture activities around Brno
- Day trip to Prague or Vienna
- 24/7 support
- Social programme

Students should budget an additional €200-500 depending on their spending habits for food (breakfast, lunch, dinner) and fun "optional" activities in Brno.

Life in Brno

Brno is a great place to live, even if just for a short period of time. As a student city (1/5 of the population are students) and an international city there is always something to do, and the Czech language isn’t a barrier. This means that exploring cafes, teahouses, restaurants and the local sites is easy, even without our amazing assistants. However, because we want you to get the most out of your experience, we have a team of local Czech students to show you their favourite things in Brno!

Best Cafes for coffee and tea
Best Restaurants
Favourite Places in Brno to relax


The team of professional and local students provides the 24/7 assistance from the practical and safety arrangements to creating a rich cultural program helping the participants to understand better culture of Moravia and Central Europe in general. Moreover the staff is trying to assist with creating social activities that aims at enhancing the mutual cultural exchange and understanding.


Students in this program are housed in one of our Residence Halls where both international and Czech students live during the school year. This is a great opportunity to see how student housing is different all around the world (or is similar, depending on what country you are from!). In Brno, students share a room with one other student, while on trips, students are three per room.

Bedding is provided; however, students should bring their own towels. Students will have an opportunity to cook their own meals, some cooking supplies will be provided, as supplies last.


How to apply

This course is targeted for bachelor and master's students. Students must have a background in social sciences, humanities, or economics. 

Please follow this link and choose the correct "Intensive Summer School..." programme. You might apply to more than one course to ensure you have a backup plan in case the course of your first choice does not open (the minimum enrollment for a course to be offered - unless specified differently - is five students). Do not forget to include all the necessary information (and documents if requested) including writing a short statement of purpose. We will contact you afterwards to tell you if your application was successful and to discuss the further steps (including the deposit payment) with you.

Student experience

The cultural and social activities were very nice and closely coordinated, so that we got to experience a lot about the Czech culture and at the same were bonding with our fellow students.


Life in Brno...

The 'beach' in the city centre where students can sit with friends.
One of the fabulous cafes where students grab a bite to eat before class!
Experience Czech culture.
Make friends of a lifetime.

Travel to...





Martin Glogar

summer school manager


Erin Anna Smith

summer school manager


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