Media Studies and Journalism

Follow-up Master's degree in full-time form. The language of instruction is Czech.

The programme can be studied only as a single subject with a specialization (Media industries and production or Media research and analytics).

What will you learn?

The post-graduate master's program of Media Studies and Journalism offers a study aimed at acquiring advanced theoretical and analytical knowledge and critical-reflective and organizational skills necessary both for research of media and their consumers, as well as for media management and production. The program is divided into two specializations. The aim of the specialization "Media Research and Analytics" is to provide knowledge and skills in qualitative and quantitative research of media, their content and their audiences and users, and thus the advanced expertise necessary for application in analytical and research positions. The aim of the "Media Industries and Production" specialization is to provide the advanced knowledge and skills necessary to manage creative and production teams and to apply organizational and managerial positions within dynamically changing media industries. In the joint part of the study program, the students undertake the theoretical courses on which both specializations are based and which deepen knowledge in key areas of media studies (media psychology, political media economics, critical and social media theory, modern media history, media systems, media & culture).

The media is changing. We're on it.

Practical training

A specialization internship of 6 weeks (ie 240 hours) is a compulsory part of the program. The internships logically follow the structure of specialization lectures and seminars. The analytical internship assigned to the student of "Media Research and Analytics" specialization takes the form of an internship in a research agency or analytical department of a media organization. The project- and production-oriented internship for students of the "Media Industries and Production" specialization takes the form of an internship in a media or production organization (in its program or production department, creative and dramaturgical groups, etc.).

Further information

Career opportunities

Graduates of the program find employment in the state, public and private sectors. Graduates of the specialization "Media Research and Analytics" will be prepared for the work of media analysts working in academic research teams, research agencies and analytical departments of media companies and state institutions. The graduates of the "Media Industries and Production" specialization are prepared to work in the positions of executives in printed media (newspapers, magazines, publishers), electronic media (radio, television), online media and communication agencies. Masters program graduates can also apply professionally in the field of education (eg at the level of primary and secondary education) as experts on mass and online communication who can interpret the media's influence on the everyday life of individuals and society, and to cultivate media literacy and culture. The program also enables them to work in public relations as press spokespersons, project managers in communications agencies, or as media advisers.

Study options

Single-subject studies with specialization

In the single-subject studies, the student deepens knowledge in the concrete focus of the degree programme and chooses one specialization. The specialization is stated in the university diploma.

Follow-up studies

A graduate of a master's degree program may, after meeting the admission conditions, continue with the Ph.D. study of Media and Journalism Studies at the Department of Media Studies and Journalism of the FSS MU or in a similar doctoral program at another university. At the same time, after completing the study program, a graduate is a fully qualified practitioner.

Study information

Provided by Faculty of Social Studies
Type of studies Follow-up master's
Mode full-time Yes
combined No
distance No
Study options single-subject studies No
single-subject studies with specialization Yes
major/minor studies No
Standard length of studies 2 years
Language of instruction Czech

Do you have any questions?
Send us an e-mail to

doc. Mgr. Jakub Macek, Ph.D.



Mgr. Barbora Telferová



You are running an old browser version. We recommend updating your browser to its latest version.

More info