Business Management

Do you want to make better decisions and move yourself and the company forward?

What will you learn?

The objectives of this study programme is a basic understanding of a purpose and functioning of both the business environment and the business itself, therefore its organisational structures, managing, economics and financing. Primary fields of study are basic managerial skills, including planning, organizing, controlling, and leadership, and also legal aspects of conducting business. Next important areas are business economics, business internationalisation, business logistics; the financial business management skills; marketing skills including mastering tools such as promotion, market analysis, market segmentation; business data analysis skills such as analysis of consumers' preferences, etc. The study emphasises acquirement of practical skills.

Practical training

The practical training is an obligatory part of the curriculum for this field to the extent of 12 weeks. The practical training has to be connected to the content of the curriculum. Its content will be set at the beginning of semester and approved by the guarantor of the course Practical training. It should support the work on the final thesis. The practical training represents 16 credits, and it can be completed within one semester or spread throughout the entire studies piece by piece. It is recommended to choose the practical training at the end of the curriculum to complement and support the work on the final thesis.

Further information

Career opportunities

The graduates can self-realize primarily as self-employed or own business managers, as managers of retail units, within the middle management (finances, human resources, sales, marketing, procuring), or as top management assistants.

Admission requirements

Data from the previous admission procedure (1 Nov 2020 – 28 Feb 2021)

The condition for admission is proof of experience of 12 months. You can find detailed information about the admission procedure at ECON.MUNI Profesně zaměřené bakalářské studium. Contact information: - questions concerning the Learning Potential Test: - questions concerning the electronic application form issues: - questions concerning the payment for the electronically submitted application form: - questions concerning of various fields of study, study purport and organization:

Criteria for evaluation

The condition of admission to study in a bachelor study program is to achieve secondary education. Faculty of Economics and Administration MU respects the provisions of Articles 48, 49 and 50 of Act No. 111/1998 Coll., On Higher Education, as amended, and provides as an additional condition for admission to study the composition of the entrance examination. The result of the entrance examination determines the order of the candidates. The admission of the candidate will be decided by the Dean of the faculty on the proposal of the Admissions Committee, which will recommend the admission of the candidate on the basis of the order of the entrance examination results. Decisions on admission / non-admission to study are received by the applicant after the meeting of the admission committee. For more information visit ECON.MUNI Profesně zaměřené bakalářské studiumMUNI.CZ.

Recommended literature

Please see ECON.MUNI for examples of Learning Potential Test (TSP) from previous years and field tests.

Application guide

Study options

Single-subject studies

Students have a pre-defined list of required courses, which are supplemented with selective and elective courses. The student pays full attention to the single field of study chosen.

Courses – curriculum examples

An example of your study plan:

Single-subject studies

Follow-up studies

After completion of the Bachelor's studies and after satisfying the admission requirements, it is possible to continue further studies in the Master's degree programme Business Management or related programmes focused on business or finances. Currently, our Master's degree programme is both in its full-time and blended forms an academic study programme (not professional).

Study information

Provided by Faculty of Economics and Administration
Type of studies Bachelor's
Mode full-time No
combined Yes
Study options single-subject studies Yes
single-subject studies with specialization No
major/minor studies No
Standard length of studies 3 years
Language of instruction Czech

Do you have any questions?
Send us an e-mail

Vlasta Radová



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