Business Analytics

The proposed three-year study programme, Business Analytics, aims to prepare experts in business data analytics and data-driven approaches to the decision-making processes.

“Do you see your future in working with data and technology?”

The study of the programme is focused on solving challenges that companies and organisations face in the time of big data, and that cannot be solved without the help of professionals who are focused both on business and management and in statistical modelling and information technology. Therefore, this study programme differs in terms of its focus on business and management from other study programmes in the area of data science offered by other IT faculties.

The educational objectives place emphasis on understanding the issue’s context from the perspective of companies and organisations, as well as the adoption of the concepts of data analysts. The study is practically oriented and is suitable for applicants who are interested in the connection between business management and data sciences.

Practical training

Part of the study is the mandatory practical training experience of at least 12 weeks, which can be divided during the study into multiple blocks, so that, in the summary, the student has earned 16 credits. Students can have practical experience in various enterprises and organisations of their choice, if they are approved by the guarantor of the practical course, or choose from multiple options of pre-agreed experience placements. Practical training will follow either the CRISP-DM methodology where appropriate or similar one to ensure the practical relevance for real-life business problems and their solutions.

Graduates of this programme can offer their future employers the combination of interdisciplinary knowledge and skills connecting data analytics with business areas. This combination enables a broad application wherever there is the need for working creatively with data and technologies to present a competitive advantage in business. And enhances graduates‘ employability in a wide range of industries at the positions of analysts, consultants and various managerial jobs.

The condition for admission is proof of experience of 12 months. You can find detailed information about the admission procedure at ECON.MUNI Profesně zaměřené bakalářské studium. Contact information: - questions concerning the Learning Potential Test: prihlaska@muni.cz - questions concerning the electronic application form issues: prihlaska@muni.cz - questions concerning the payment for the electronically submitted application form: prihlaska@muni.cz - questions concerning of various fields of study, study purport and organization: studijni@econ.muni.cz.

Criteria for evaluation

The condition of admission to study in a bachelor study program is to achieve secondary education. Faculty of Economics and Administration MU respects the provisions of Articles 48, 49 and 50 of Act No. 111/1998 Coll., On Higher Education, as amended, and provides as an additional condition for admission to study the composition of the entrance examination. The result of the entrance examination determines the order of the candidates. The admission of the candidate will be decided by the Dean of the faculty on the proposal of the Admissions Committee, which will recommend the admission of the candidate on the basis of the order of the entrance examination results. Decisions on admission / non-admission to study are received by the applicant after the meeting of the admission committee. For more information visit ECON.MUNI Profesně zaměřené bakalářské studium a MUNI.CZ.

Recommended literature

Please see ECON.MUNI for examples of Learning Potential Test (TSP) from previous years and field tests.

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Minimum score and numbers of accepted applicants in past years

A graduate of the Bachelor degree of Business Analytics can (after meeting the criteria of acceptance) continue in any follow-up Master’s study. At the Faculty of Economics and Administration (after meeting the requirements of acceptance), it’s especially possible to continue in the follow-up Master’s programme, Business Informatics.