April 2022

19 Apr

Building your Company's Brand

How to approach innovative branding? How to use perceptual mapping? What can we learn from NIKE? Answers on these and many other questions you may hear on by our guest lecturer Mrs Marina Naomi Smolyanov who comes from Reichman University in Israel....

from 2:00 PM to 3:40 PM

20 Apr

Innovative Pricing and Marketing Strategies

What are the most innovative pricing and marketing strategies nowadays? What does it imply to have freemium or bundle pricing? Have you ever heard of the “pay what you want” pricing strategy? What can we learn from the most innovative Israeli based...

from 8:00 AM to 9:40 AM

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