Ing. Dušan Mladenovič, Ph.D.
Assistant professor, Department of Business Management
Total number of publications: 41
2021
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Social Marketing Challenges in Western Balkans: Evidence From Kosovo
Medicine, Law & Society, year: 2021, volume: 14, edition: 1, DOI
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Social Media in Use: A Uses and Gratifications Approach
Management : Journal of Contemporary Management Issues, year: 2021, volume: 26, edition: 1, DOI
2020
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Knowledge Sharing on Social media: State of the Art in 2018
Journal of Business Economics and Management, year: 2020, volume: 21, edition: 1, DOI
2019
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Comparing Effectiveness of Display Ads and Influencer Marketing on Pinterest
Proceedings of the International Scientific Conference of Business Economics Management and Marketing 2019, year: 2019
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Motives for writing online reviews in post-vacation phase
International Journal of Culture, Tourism and Hospitality Research, year: 2019, volume: 13, edition: 2, DOI
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Perception of Differences between Traditional and Electronic Word of Mouth: Case of Czechia
Our Heritage Journal. GRCF Dubai International Conference on “Sustainability and Innovation in Higher Education, Engineering Technology, Science, Management and Humanities”, year: 2019
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Recall of Digital Content as Part of Consumer Response Model
49th International Scientific Conference on Economic and Social Development. Book of Proceedings, year: 2019
2018
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Celebrities’ personal brand authenticity in social media: an application in the context of football top-players. The Robert Lewandowski case
Proceedings of the 5th European Conference on Social Media ECSM 2018, year: 2018
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Colliding the eye tracking and qualitative methods in assessing online consumer behaviour
17th European Conference on Research Methodology for Business and Management Studies ECRM 2018, year: 2018
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Investigating Benefits of Combining Content Marketing and Viral Marketing - Practical Case Study (Book Summary Vides)
26th EBES conference - Prague proceedings, year: 2018