Ing. Dušan Mladenović, Ph.D.

2024

• How the metaverse infuences marketing and competitive advantage of retailers: predictions and key marketing research priorities

  BRUNI Roberto COLAMATTEO Annarita MLADENOVIĆ Dušan

  Article in Periodical

  ELECTRONIC COMMERCE RESEARCH, year: 2024, DOI

• MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse

  MLADENOVIĆ Dušan ISMAGILOVA Elvira FILIERI Raffaele DWIVEDI Yogesh

  Article in Periodical

  INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, year: 2024, DOI

2023

• Emojis to conversion on social media

  MLADENOVIĆ Dušan KOŠTIÁL Kamil LJEPAVA Nikolina ČÁSTEK Ondřej CHAWLA Yash

  Article in Periodical

  International Journal of Consumer Studies, year: 2023, volume: 47, edition: 3, DOI

• Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service

  MLADENOVIĆ Dušan RAJAPAKSE Anida KOŽULJEVIĆ Nikola SHUKLA Yupal

  Article in Periodical

  ONLINE INFORMATION REVIEW, year: 2023, volume: 47, edition: 4, DOI

• The impact of environmental, social and governance score on shareholder wealth: A new dimension in investment philosophy

  PARIKH Abhishek KUMARI Divya JOHANN Maria MLADENOVIĆ Dušan

  Article in Periodical

  Cleaner and Responsible Consumption, year: 2023, volume: 8, edition: 1, DOI

• The influence of social conformity on mask-wearing behavior during the COVID-19 pandemic

  MLADENOVIĆ Dušan JIRÁSEK Michal ONDRÁČEK Tomáš OPATRNÁ Zuzana ŠTANGOVÁ Radmila

  Article in Periodical

  Heliyon, year: 2023, volume: 9, edition: 3, DOI

• Understanding individual psychological and behavioral responses during COVID-19: Application of stimulus-organism-response model

  MLADENOVIĆ Dušan TODUA Nia PAVLOVIĆ-HÖCK Nataša

  Article in Periodical

  Telematics and Informatics, year: 2023, volume: 79, edition: 1, DOI

2022

• Blockchain Implications for Marketing; A Review and an Empirical Analysis

  AL-AHWAL Taher Mohammed Sarh MLADENOVIĆ Dušan ZARERAVASAN Ahad

  Article in Periodical

  Journal of Information Technology Management, year: 2022, volume: 14, edition: 1, DOI

• Decoding the Trends and the Emerging Research Directions of Digital Tourism in the Last Three Decades: A Bibliometric Analysis

  KALIA Prateek MLADENOVIĆ Dušan ACEVEDO-DUQUE Ángel

  Article in Periodical

  SAGE OPEN, year: 2022, volume: 12, edition: 4, DOI

• Examining country development indicators and e-waste under the moderating effect of country development levels and e-waste policy

  KALIA Prateek ZIA Adil MLADENOVIĆ Dušan

  Article in Periodical

  International Journal of Quality & Reliability Management, year: 2022, volume: 39, edition: 7, DOI