Publication details
Sociální média ve zdravotnictví
| Title in English | Social Media in Health Care |
|---|---|
| Authors | |
| Year of publication | 2012 |
| Type | Article in Periodical |
| Magazine / Source | ProInflow |
| MU Faculty or unit | |
| Citation | |
| Web | http://pro.inflow.cz/socialni-media-ve-zdravotnictvi |
| Field | Other medical specializations |
| Keywords | Health Care; Twitter; Social Media; Information Technology; Facebook; Readability |
| Attached files | |
| Description | Expansion of information technology in the Czech Republic has a growing character over a long period. The possibilities of health care increase together with the development of information technology. The arrival of social media has offered new possibilities for communication and information distribution, to which health care institutions can react. Those have a tool that is not currently adjusted by fixed rules and offers great opportunities and great risks. In the Czech Republic is the use of social media in health care, in the comparison to other countries, too sporadic and non-interactive, pieces of information for patients are too complex and are provided in an inappropriate manner. The comparison of good and bad examples of the use of social media enables searching for new possibilities in the Czech Republic. In respect of requirements for information from patients, it is possible to ensure their greater compliance and to achieve better treatment outcomes, while achieving savings in the health care. |