Publication details

Vliv nehmotných aktiv na výkonnost podniku

Title in English The Impact of Intangible Assets on Enterprise Performance


Year of publication 2013
Type Monograph
MU Faculty or unit

Faculty of Economics and Administration

Description The name of this book „The Impact of Intangible Assets on Enterprise Performance“ signals two main areas of interest, which have come into focus here. There are many reasons for such an interest. Based on several studies, intangible factors account for at least 70% of the company‘s market value. In addition, there has been a growing belief that intangible assets constitute a substantial source of competitive advantage, which helps companies to achieve and sustain high levels of financial performance for a long period of time. The first chapter introduces the resource based theory, a common ground between theories on factors of companies‘ success in competition. The core of the theory lies in the so called VRIO framework, which highlights four inevitable aspects of each important enterprise resource and justifies why intangibles have to be such important resources. The following second chapter sheds light on the ambiguity of intangibles, also known as intangible resources, invisible assets, intellectual capital, strategic assets, capabilities or competences. As the smallest fraction of intangibles, knowledge is identified. Pieces of specific knowledge are combined by enterprises into higher forms of intangible assets. Based on literature review, we classified them as human, relational, structural, strategic and innovation capital. The third chapter deals with organizational performance, especially financial performance and its measurement. Traditional and modern performance indicators are characterised and their pros and cons are shortly discussed. Linkages between intangibles and performance as described by current international research are the topic of the fourth chapter. First, typical approaches to the investigation of this relationship are compared and then the prevailing evidence of positive linkage is critically reviewed. The fifth chapter presents the methodology and the results of the authors‘ survey carried out in the „Southeast of the Czech Republic“ NUTS (Nomenclature of Units for Territorial Statistics). The aims of the survey were to verify the classification of intangibles, to identify the clusters of typical combinations of intangibles in companies and to find out if linkages similar to foreign survey findings are present in the Czech Republic too.

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