Publication details
EYE-TRACKING VE VÝUCE ODBORNÝCH PŘEDMĚTŮ
| Title in English | EYE-TRACKING IN TEACHING VOCATIONAL SUBJECTS |
|---|---|
| Authors | |
| Year of publication | 2014 |
| Type | Conference abstract |
| MU Faculty or unit | |
| Citation | |
| Description | The paper presents the possibility of eye-tracking method not only in marketing and neuromarketing, but also in teaching. Research using eye-tracking shows new aspects which are important in education. This method can bring some optimization in creation of textbooks, presentations, workplace organization, organization of teaching etc. Eye-tracking seems to be a new tool in teaching vocational subjects. |