Publication details

Audiences Transformed: Four Dimensions of Change of the Current Czech Audiences

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Year of publication 2016
Type Appeared in Conference without Proceedings
Description The presentation overviews the main research findings and theoretical conclusion from a three-year research project entitled “New and Old Media in Everyday Life: Media audiences in the time of transformational media usage” (2013-2015). The research, drawing upon Anthony Giddens’ Theory of Structuration and upon the tradition of domestication research, utilized qualitative and quantitative insights – more than 100 qualitative interviews and representative survey of the Czech population (N=1998). On this basis, the paper identifies four primary dimensions to the evolving transformation of current Czech media audiences: (1) the dematerialization of media content linked with the increased fragmentation of media-related practices as well as transforming relations between audiences and media producers, (2) the increasing mediatization of everyday life and social interactions, (3) notable shifts in audiences' attitude towards shared public and political spheres and (4) a spatiotemporal transformation of everyday life.
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