Publication details

How You Gonna Save Y/our Soul? Tempering Corporate Identity in a Global Age


ELAVSKY Charles Michael

Year of publication 2010
Type Article in Periodical
Magazine / Source Cultural Studies - Critical Methodologies
Web SAGE Online
Field Mass media, audiovision
Description This article considers how the intersection of cultural theory and pedagogy in the classroom might be utilized to foster greater global awareness and engagement. Specifically, it addresses how critical examinations of theories regarding the constitution of subjectivity relate to developing and advancing progressive conceptions of global corporate behavior and how liberatory pedagogies (i.e., addressing questions of culture, knowledge, power, representation, and agency) might intercede in the development of more ethically conscious conceptions of corporate professionalism. Such exercises force new considerations for imagining the world and one’s role in it, potentially stimulating new forms of social engagement within and against the logics and reality of global capital; forms that promote progressive thinking and social justice while reinvigorating how we collectively conceptualize and engage the dynamics of the corporate sphere in our global age.

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