Publication details
Discussion on big data, online advertising and competition policy
| Authors | |
|---|---|
| Year of publication | 2018 |
| Type | Article in Periodical |
| Magazine / Source | European competition law review |
| MU Faculty or unit | |
| Citation | |
| Web | Repozitář MU |
| Keywords | Advertising; Big data; Competition law; E-commerce; Market entry; National competition authorities |
| Attached files | |
| Description | The article provides reasons why big data is (also) a competition law concern and discusses possible roles of big data – as a barrier to entry, an input product and a factor for assessment of market power. Authors then focus on a market where big data plays a vital role – online advertising market. Potential competition policy approaches towards big data and online advertising market are also considered in the text. |
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