Publication details

Eye-tracking ve virtuální realitě : implementace a možnosti měření

Title in English Eye tracking in virtual reality : implementation and measurement capabilities


Year of publication 2019
Type Article in Proceedings
Conference Kognícia a umelý život 2019
MU Faculty or unit

Faculty of Arts

Keywords eye-tracking; virtual reality; ecological validity; experimental research
Description Eye-tracking (ET) is currently a royal pathway to understanding human sensomotor activity within its environment. ET offers the ability to accurately measure participant areas of interest, both in a controlled environment and in real exteriors and interiors. Furthermore, ET can be deployed in specific virtual interfaces, allowing you to collect human behavioral and decision-making data in virtual worlds, offering worlds a dynamic presentation of a variety of reality-approaching stimuli while maintaining control and measurement accuracy. In the presented article, we comment on some findings about the implementation of ET in the virtual reality environment and propose its use for intercultural research of sensorimotor processes and further human cognition.
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