Publication details

Workshop - Strategický rozvoj destinací

Title in English Workshop - Strategic developement of destinations
Authors

HOLEŠINSKÁ Andrea

Type Workshop
MU Faculty or unit

Faculty of Economics and Administration

Citation
Description The workshop offers mutual transfer of knowledge and experience leading to innovative destination development strategies using competitive tourism products. The output will be a portfolio of new tourism products and topics for research projects based on practice needs. In addition to deepening the existing cooperation with the academic sector (cooperation has already been realized within the framework of the specified research MUNI / A / 1101/2017), new opportunities for the practical realization of the strategic development of the destination in the form of a portfolio of innovative tourism products, which can be applied at the national level by CzechTourism and at regional level by destination companies associated in the Association of Tourism Organizations. The event will also benefit students who gain practical experience from the partners involved.
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