Publication details

Česká podoba konsolidace DMO

Title in English The Czech Version of the Consolidation of DMO
Authors

HOLEŠINSKÁ Andrea

Type Article in Proceedings
Conference XXII. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků.
MU Faculty or unit

Faculty of Economics and Administration

Citation
Doi http://dx.doi.org/10.5817/cz.muni.p210-9268-2019-62
Keywords DMO; Certification of DMO; Czech Republic; Cooperation; Czech Deformation
Description The paper deals with the development of cooperation and the organisation of tourism in the Czech Republic which is currently undergoing changes. On the basis of forgein experience in the organization of destination management, the differences in the Czech system are highlighted. The 25-year-old process of forming the organization of tourism is described from the natural development pulled by demand through the “Czech Shortcut” to the consolidation of DMO in the form of the “Czech Deformation”. This represents the change in the structure of the organisation of tourism caused by supply side. The paper evaluates the current situation from the prespective of the DMO structure and of the cooperation among stakeholders in both the vertical and horizontal level. Finally, there is a prediction about the future direction of Czech DMOs. The paper is based on the own data research and questionnaire surveys.
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