Publication details
Přemluv bábu, pobav sebe : postmoderní estetika v občanském politickém diskurzu
| Title in English | Convince Your Grandma, Amuse Yourself : Postmodern Aesthetics in Civic Political Discourse |
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| Authors | |
| Year of publication | 2018 |
| Type | Article in Periodical |
| Magazine / Source | Filozofie dnes |
| MU Faculty or unit | |
| Citation | |
| Web | článek - open access |
| Keywords | critical discourse analysis; political discourse; media discourse; postmodernism; Convince your grandma |
| Attached files | |
| Description | In this paper, I analyze the viral video Přemluv bábu (Convince your grandma, 2010), which had the ambition to intervene in the elections to the Chamber of Deputies of the Czech Republic in 2010. I view the clip from a Critical Discourse Analysis (CDA) position and work primarily with Norman Fairclough’s concepts and analytical tools. I argue that the clip benefits from both the flexibility and evasiveness of postmodern discourse, which may have weakened and confused its message rather than making it more engaging. I demonstrate this insight on many examples from various levels of text analysis and try to understand the identified ambivalence with respect to the intertextual, interdiscursive, situational and socio-political context. |