Publication details
#influencer : Celebrity sociálních médií a jejich jazykový projev
| Title in English | #influence r: Social media celebrities and their communicative practices |
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| Authors | |
| Year of publication | 2019 |
| MU Faculty or unit | |
| Citation | |
| Description | Social media have noticeably changed the way we communicate. The extent to which they influence our behaviour, however, still remains an unanswered question: What is the role of influencers and of their communicative practices? What communicative strategies do they use to attract our attention? What is the function of #hashtags, @tags and emoji? We will be trying to answer and many other questions by analysing the Instagram posts of some well-known Czech and Slovak users of Instagram. |
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