Publication details

Bounded Rationality of Individual Action in the Consumption of Public Goods

Authors

MIKUŠOVÁ MERIČKOVÁ Beáta JAKUŠ MUTHOVÁ Nikoleta

Year of publication 2019
Type Article in Periodical
Magazine / Source NISPAcee Journal of Public Administration and Policy : the Network of Institutes and Schools of Public Administration in Central and Eastern Europe
MU Faculty or unit

Faculty of Economics and Administration

Citation
Web http://dx.doi.org/10.2478/nispa-2019-0018
Doi http://dx.doi.org/10.2478/nispa-2019-0018
Keywords Factors; MINDSPACE concept; public goods; public services; willingness to pay
Description In order to gain a better understanding of human behaviour, Economics seeks to work with other disciplines such as Psychology, Sociology, or Anthropology (Behavioural Economics). Unlike neoclassical economic theory, behavioural economics does not assume a rational individual. On the contrary, it focuses on an irrational (bounded rational) individual while revealing what really influences his decision and his actions in order to respond more adequately to public needs, increasing the efficiency of public-service provision. The aim of the paper is to investigate the factors of willingness to pay for public services. The willingness of individuals to pay depends on factors such as affection and sympathy, conviction, compassion, regret, respect, warm glow, commitment to society, appreciation, invitation to participation, fundraising method and tax policy. The significance of the research conclusions lies in initiating a new perspective on the possibilities of securing public services.
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