Publication details
Komunikační strategie v paralelních překladech marketingovývh textů.
| Title in English | Communication strategy in parallel translations of marketing texts. |
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| Authors | |
| Year of publication | 2019 |
| Type | Chapter of a book |
| MU Faculty or unit | |
| Citation | |
| Description | The chapter deals with the evaluation of didactic impulses contained in the theory of Jiří Levý in relation to the transcreation of marketing texts. |