Publication details

I’m not who I seem to be’ : Coming out of frontstage stylization on YouTube



Year of publication 2019
Type Appeared in Conference without Proceedings
MU Faculty or unit

Faculty of Arts

Description In this presentation, I focus on a practice that I call the ‘coming out’ of YouTube celebrities, whereby they seek to abandon the stylized performance of their YouTube past and replace it with alternative models of self-presentation in the future. Using data from several YouTube video testimonials, I show how speakers discursively manage the act of ‘coming out of one’s frontstage performance’ and how they turn away from their earlier – presently dispreferred – public identities. While the testimonial format promises to give a glimpse of the real selves of these YouTubers, I suggest that when shedding their mask, they do not necessarily present us with a glimpse of the true backstage but, rather, with an alternative version of one’s frontstage performance.
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