Publication details

Artwork of the Month, February 2020: The Highway Sings by Elmar Klos, Jan Lukas and Alexander Hackenschmied (1937)



Year of publication 2020
Type Popularization text
MU Faculty or unit

Faculty of Arts

Description The text looks at an avant-garde commercial made for the company Baťa in 1937, which features a singing tyre, and discusses how the company embraced modern artistic forms to promote its products.
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