Publication details

Baťa’s Zlín and literature : art and media at the service of progress and as a service to progress

Authors

SVOBODOVÁ Barbora

Year of publication 2019
Type Article in Periodical
Magazine / Source Annales Universitatis Paedagogicae Cracoviensis. Studia ad Bibliothecarum Scientiam Pertinentia
MU Faculty or unit

Faculty of Arts

Citation
Web http://sbsp.up.krakow.pl/issue/current
Keywords Baťa; Culture industry and media; Czechoslovakia 1918–1945; Modernity and avantgarde
Description The article is focused on a presentation of the cultural policy of the Baťa company in interwar Zlín and points out how the general Baťa principles were reflected (or not) in the literature. It tries to outline the Baťa's literary taste, education for reading and the functioning of periodicals published by the company and the image of literature, books and reading in them.
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