Publication details

Text Typology of Personal Advertising



Year of publication 1996
Type Article in Proceedings
Conference Brno Studies in English
MU Faculty or unit

Faculty of Arts

Field Linguistics
Keywords matchmaking advertisement; information structure
Description Personal advertisements are texts with a specific information structure: advertiser's self description - linking verb - prospective partner's description- inteded relationship - code.This scheme is frequently modified for the reason of drawing the reader's attention

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