Publication details

DO THEY MEAN WHAT THEY SAY? Nationalism and Racial Coding in Australian Personal Advertisement



Year of publication 1999
Type Article in Proceedings
Conference Australian Nationalism Reconsidered. Maintaining a Monocultural Tradition in a Multicultural Society.
MU Faculty or unit

Faculty of Arts

Field Linguistics
Keywords multiculturalism; ethnic minorities; racism; sociolinguistics
Description The article deals with ideological aspects in matchmaking advertisements, namely national and race awareness. Membership of the dominant group is expressed by mentioning the Australian nationality (men), and phzsical features (women). Several ads come from Asian women, who have a positive image and reputation in Australia.These usually look for white partners.

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