Publication details

Collective aspects of privacy in the context of personalization

Authors

BÓNOVÁ Kristýna

Year of publication 2025
Type Article in Periodical
Magazine / Source Jusletter IT
MU Faculty or unit

Faculty of Law

Citation
web https://jusletter-it.weblaw.ch/issues/2025/25-Maerz-2025/collective-aspects-o_b1d608d2ff.html
Doi http://dx.doi.org/10.38023/23b5c2c3-a0ce-4727-a23d-76ca93a0b1a3
Description Personalization tailors content to individuals using extensive consumer data. This work examines how companies process data for online personalization – targeting ads, content, and prices – while analyzing its privacy implications. Beyond individual impacts, personalization is collective in nature. The paper explores how predictive algorithms, reliant on aggregated data, undermine informational self-determination. It evaluates GDPR tools, highlighting their limitations in regulating data-driven, collective personalization.
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