Publication details
Reducing the Media's Ecological Footprint : Public Service Media and the Promotion of Environmental Sustainability through Public Value Governance
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| Year of publication | 2026 |
| Type | Chapter of a book |
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| Description | Sustainability has become a major concern for Western societies, as the consequences of the environmental crisis have become more palpable and the need to take action is now an urgent mandate. In this regard, the media industry has also started to acknowledge its environmental impact and media companies are implementing new strategies to promote sustainability, both inside and outside the organizations (Maxwell & Miller, 2012; Voci, 2022). As public service media (PSM) can be regarded as drivers of change in the media ecosystem (Mazzucato et al., 2020), the actions enforced by public broadcasters can contribute to lead the way to reduce the media’s environmental impact through new managing, producing and communication approaches. This chapter presents an overview on the sustainability strategies put in place by European public service media organizations. After mapping the PSM organizations that have been promoting such strategies, we delve into the case of Italy (RAI), Germany (ARD), the United Kingdom (BBC) and Latvia (LTV) in order to explore their cardinal lines of action. To do so, we adopt a public value perspective, where sustainability can be considered as a public value dimension that comes into play in the wider field of public service governance. |