Publication details
Investiční poradenství finfluencerů
| Title in English | investment advisory of the finfluencers |
|---|---|
| Authors | |
| Year of publication | 2026 |
| Type | Article in Periodical |
| Magazine / Source | OBCHODNÍ PRÁVO |
| MU Faculty or unit | |
| Citation | |
| web | https://obchod.wolterskluwer.cz/cz/obchodni-pravo.p4259.html |
| Keywords | Finfluencer; Investment advice; Investment; Social network; Investment regulation |
| Attached files | |
| Description | The article examines the phenomenon of "finfluencers"—individuals on social media who influence investors' behavior by sharing finance-related content. It analyzes their activities within the context of current Czech and European legal frameworks, especially concerning the distinction between investment advice and general investment recommendations. The article emphasizes that finfluencers are a significant yet insufficiently regulated phenomenon, which could pose risks to financial stability and the protection of retail investors. It also suggests potential paths for future regulation, inspired by British legislation, such as removing the requirement for the "individualization" of investment advice. |