Publication details
Využití cíleného marketingu v praxi
| Title in English | An Using a target marketing in a practice |
|---|---|
| Authors | |
| Year of publication | 2001 |
| Type | Article in Proceedings |
| Conference | Implementácia marketingových teórií a prístupov v podnikovej praxi Slovenskej republiky |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Description | The paper concerns on a target marketing and a market segmentation. Problems are analyse theoretic at first and then are assigned effects of two researches. They was aimed to a using of target marketing in a practice of czech firms and to a supply of czech marketing firms. |
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