Publication details

Marketingový mix v podmínkách podnikatelské praxe ČR

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Title in English The Marketing's mix in specifications of business practice of Czech republic


Year of publication 2002
Type Article in Proceedings
Conference Implementácia marketingových teórií do hospodárskej praxe Slovenskej republiky, Českej republiky a Pol'skej republiky
MU Faculty or unit

Faculty of Economics and Administration

Field Economy
Keywords marketing; marketing's mix; analysis; company analysis
Description The topic of this paper is a making of an analysis of marketing's mixes of three different companies. It is possible to trace some othernesses between particular mixes. I could say that it is possible to observe a different emphasis on particular elements of marketing's mix from different companies.
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