Publication details
Marketingový mix v podmínkách podnikatelské praxe ČR
| Title in English | The Marketing's mix in specifications of business practice of Czech republic |
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| Authors | |
| Year of publication | 2002 |
| Type | Article in Proceedings |
| Conference | Implementácia marketingových teórií do hospodárskej praxe Slovenskej republiky, Českej republiky a Pol'skej republiky |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | marketing; marketing's mix; analysis; company analysis |
| Description | The topic of this paper is a making of an analysis of marketing's mixes of three different companies. It is possible to trace some othernesses between particular mixes. I could say that it is possible to observe a different emphasis on particular elements of marketing's mix from different companies. |
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