Publication details

Pilotní výzkum marketingového mixu v podnicích ČR

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Title in English Pilot research of marketing`s mixes in companies in Czech republic


Year of publication 2002
Type Article in Proceedings
Conference Ekonomika firiem 2002
MU Faculty or unit

Faculty of Economics and Administration

Field Economy
Keywords marketing's mix; elements of marketing's mix; company analysis
Description The topic of this paper is a making of an analysis of marketing's mixes of different companies. It is possible to trace some othernesses between particular mixes. I could say that it is possible to observe a different emphasis on particular elements of marketing's mix from different companies.
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