Publication details

Problems of CRM in small and middle size companies

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Authors

BINKA Bohuslav SUCHÁNEK Petr

Year of publication 2002
Type Article in Proceedings
Conference Small and medium firm management with computer support
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Economy
Keywords CRM; the strategy; IT
Description The article deals with a problem of implementation of CRM systems in small and medium companies. Binka and Suchanek describe a brief history of CRM systems and try to discover some basic features of this proces. According to this analysis they suggest as a best way for small and medium companies specialization and cooperation.
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