Publication details
Problems of CRM in small and middle size companies
| Authors | |
|---|---|
| Year of publication | 2002 |
| Type | Article in Proceedings |
| Conference | Small and medium firm management with computer support |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | CRM; the strategy; IT |
| Description | The article deals with a problem of implementation of CRM systems in small and medium companies. Binka and Suchanek describe a brief history of CRM systems and try to discover some basic features of this proces. According to this analysis they suggest as a best way for small and medium companies specialization and cooperation. |
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