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Publication details
Problems of CRM in small and middle size companies
Authors | |
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Year of publication | 2002 |
Type | Article in Proceedings |
Conference | Small and medium firm management with computer support |
MU Faculty or unit | |
Citation | |
Field | Economy |
Keywords | CRM; the strategy; IT |
Description | The article deals with a problem of implementation of CRM systems in small and medium companies. Binka and Suchanek describe a brief history of CRM systems and try to discover some basic features of this proces. According to this analysis they suggest as a best way for small and medium companies specialization and cooperation. |
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