Publication details

Možnosti a limity masové kastomizace

Title in English Feasibilities and limits of the mass customization


Year of publication 2004
Type Article in Periodical
Magazine / Source Logistika
MU Faculty or unit

Faculty of Economics and Administration

Field Management and administrative
Keywords mass customization costs customer relations production system
Description Article attends to some aspects of the concept mass customisation from the view of limits influencing its wider apklication in the corporate practice.

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