Publication details

Zákazník jako stakeholder

Title in English Customer as a stakeholder


Year of publication 2005
Type Article in Proceedings
Conference Vývojové tendence podniků I.
MU Faculty or unit

Faculty of Economics and Administration

Field Management and administrative
Keywords stakeholder; management; customer relationship
Description Paper concerns some selected areas of management in the sphere of the relation enterprise - customer. Results of several international as well as the Czech empirical research, methodical procedures and theoretical knowledge are presented.

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