Publication details
Relační marketing na trzích organizací
| Title in English | Relationship marketing at the organizational markets |
|---|---|
| Authors | |
| Year of publication | 2005 |
| Type | Article in Proceedings |
| Conference | Nové trendy v podnikovom manažmente |
| MU Faculty or unit | |
| Citation | |
| Keywords | relationship marketing; specialities; b2b markets |
| Description | Paper attends to the history, basics and especially to some special feautures of the relationship marketing at the b2b markets and introduce the effort of IMP Group . |