Publication details

Relační marketing na trzích organizací

Title in English Relationship marketing at the organizational markets


Year of publication 2005
Type Article in Proceedings
Conference Nové trendy v podnikovom manažmente
MU Faculty or unit

Faculty of Economics and Administration

Keywords relationship marketing; specialities; b2b markets
Description Paper attends to the history, basics and especially to some special feautures of the relationship marketing at the b2b markets and introduce the effort of IMP Group .

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