Publication details

Value for customer and satisfaction



Year of publication 2005
Type Article in Proceedings
Conference Conference Proceedings IX. Int. Conference of Doctoral Students
MU Faculty or unit

Faculty of Economics and Administration

Field Management and administrative
Keywords value for customer; satisfaction; empirical research; index of customer satisfaction
Description Paper presents results of the authors own empirical research aimed at the factors of satisfaciotn of the customers of the independent retail outlets in Brno city.

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