Publication details
Value for customer and satisfaction
| Authors | |
|---|---|
| Year of publication | 2005 |
| Type | Article in Proceedings |
| Conference | Conference Proceedings IX. Int. Conference of Doctoral Students |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | value for customer; satisfaction; empirical research; index of customer satisfaction |
| Description | Paper presents results of the authors own empirical research aimed at the factors of satisfaciotn of the customers of the independent retail outlets in Brno city. |