Kvalita jako konkurenční výhoda

• Title in English: Quality as competitive advantage
• Authors: KLAPALOVÁ Alena
• Year of publication: 2006
• Type: Article in Proceedings
• Conference: Obchod, jakost a fince v podnicích - determinanty konkurenceschpnosti IV
• MU Faculty or unit: Faculty of Economics and Administration
• Field: Management and administrative
• Keywords: quality; competitiveness; marketing; competitive advantage
• Description: The paper presents the results of the research concerning the sales problems of the Czech enterprises concentrating on the quality importance perception as an competitive advantage for planned enterprise position and profitability.

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