Publication details
Vztah se zákazníkem - možnosti metodiky šetření
| Title in English | Customer relationship - the possibilities of the survey methodology |
|---|---|
| Authors | |
| Year of publication | 2006 |
| Type | Article in Proceedings |
| Conference | Vývojové tendence podniků II |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | relationship; customer; enterprise; surveys; methodology |
| Description | Paper offers compendium of the gained knowledge from the recherche concerning the secondary research focused on the area of companies competitiveness and customer relationship management. |