Publication details
Observancia y violación de los principios de cortesía en los textos publicitarios
| Title in English | Observance and violation of the politeness principles in the advertising texts |
|---|---|
| Authors | |
| Year of publication | 2007 |
| Type | Article in Periodical |
| Magazine / Source | Études Romanes de Brno |
| MU Faculty or unit | |
| Citation | |
| Field | Linguistics |
| Keywords | politeness principles; advertising text; pragmatics |
| Description | This paper focuses on the observance and the violation of the principle of courtesy in Spanish advertising texts. After pointing out some problems concerning the application of the mentioned principle in the advertising in general, the article analyzes two concrete linguistic phenomens which influence the degree of courtesy of the advertising texts: the imperative and the vocative forms of courtesy. |