Publication details

Observancia y violación de los principios de cortesía en los textos publicitarios

Title in English Observance and violation of the politeness principles in the advertising texts


Year of publication 2007
Type Article in Periodical
Magazine / Source Études Romanes de Brno
MU Faculty or unit

Faculty of Arts

Field Linguistics
Keywords politeness principles; advertising text; pragmatics
Description This paper focuses on the observance and the violation of the principle of courtesy in Spanish advertising texts. After pointing out some problems concerning the application of the mentioned principle in the advertising in general, the article analyzes two concrete linguistic phenomens which influence the degree of courtesy of the advertising texts: the imperative and the vocative forms of courtesy.

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