Publication details
Interaction of Spoken and Written Language in Newspaper Advertising
| Authors | |
|---|---|
| Year of publication | 2006 |
| Type | Article in Proceedings |
| Conference | Discourse and Interaction 2 |
| MU Faculty or unit | |
| Citation | |
| Field | Linguistics |
| Keywords | advertising; spoken language; written language; spokenness; writtenness; dialogic structure |
| Description | The study deals with the proportion of spoken and written language in printed newspaper advertising in English drawing the conclusion that in this genre of media language elements of spoken language prevail. |
| Related projects: |