Publication details
Destinační management, nebo-li řízení destinace a jeho aplikace v České republice
| Title in English | Destination management as a process of managing a destination and its application in the Czech Republic |
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| Authors | |
| Year of publication | 2008 |
| Type | Article in Periodical |
| Magazine / Source | Czech Hospitality and Tourism Papers. Hotelnictví, lázeňství, turismus |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | tourism; destination management organization; destination management; functions of destination management |
| Description | The objective of the paper is to present the principals of destination management including terminology concerning the explanation of differences between destination management and destination management organization. Moreover, the theoretical part deals with foreign approaches towards the identification of destination management functions. The last part of the contribution is practical and it focuses on the application of the destination management process in the Czech Republic. |